Churchill Valuations

Free business valuation: what could your business be worth?

Answer a few quick questions about your business, then book a short call with one of our valuation experts to talk through what it could be worth.

  • Free
  • About 3 minutes
  • Confidential
  • Call with a valuation expert

Prefer to talk it through? Book a Call

Question 1 of 10About 3 minutes

Find out what your business could be worth

Answer a few quick questions. It takes about 3 minutes.

How it works

A few quick questions, then a call with a valuation expert

1

Answer quick questions

Your sector, your plans, your team and your customers, plus rough revenue and EBITDA figures for last year, this year and the next 12 months.

2

Add your details

Your name, email and business name, so we know who to speak to. Your phone number and business website are optional.

3

Book a call

Book a short call with one of our valuation experts to talk through your business and what it could be worth.

Our methodology

How buyers look at a business

Most profitable privately owned businesses are priced by buyers as a multiple of profit (EBITDA: earnings before interest, tax, depreciation and amortisation). The starting multiple depends on your sector and the size of your EBITDA: larger, more profitable businesses usually attract higher multiples. In some sectors buyers price on other measures.

What we talk through on the call

  • How a buyer would read your numbers
  • What strategic and financial buyers may find attractive
  • What could strengthen your value and your terms

What moves the number

  • Owner dependence: a business that runs without you usually attracts a higher multiple
  • Customer concentration: relying on a few customers usually increases a buyer’s risk
  • Trend: sustained growth in revenue and EBITDA usually supports a stronger multiple
  • Scale: a deeper team usually makes a business easier to transfer

Established businesses

Speak to a Churchill Mergers valuation expert

Talk to one of our valuation experts about your actual numbers and what buyers are paying.

After your call

The routes open to you

Full sale

A competitive sale process through our sell-side advisory team.

Partial sale

Bring in a partner and keep a stake in what you have built.

Retirement or succession

Plan the timing and structure of your exit.

Grow by acquisition

Grow by acquisition, or combine with similar businesses through Churchill Aggregate.

Need a formal valuation with a written report? See our business valuations service.

Common questions

Free business valuation: questions owners ask

Is this business valuation tool really free?

Yes. You answer a few quick questions about your business, add your details and then book a short call with one of our valuation experts. There is no account to create and no documents to upload.

How long does it take?

About 3 minutes for most owners. Most answers are a single tap. For revenue and EBITDA, rough figures are fine. Last year and the next 12 months are optional.

What details do you ask for?

After the questions we ask for your first name, last name, email address and business name so one of our valuation experts can speak to you about your business. Your phone number and business website are optional.

Will I see a figure straight away?

No. Instead of an automated figure, the next step is a short call with one of our valuation experts to talk through your business and what it could be worth.

Is this a formal valuation?

No. Any discussion of value is a general, indicative estimate based on the information you provide. It is not formal valuation, financial, tax or legal advice. If you need a formal valuation with a written report, see our business valuations service.

How do I know what my business is worth?

Buyers usually start from maintainable earnings and how transferable the business is. This tool structures those questions; on the call one of our valuation experts interprets them with you. A marketed sale process is what ultimately proves price.

Is my information confidential?

Yes. We treat your information as confidential and do not share identifying details with buyers without your instruction. See our Privacy Policy.

What happens after I submit my details?

You can book a call with a valuation expert straight away, at a time that suits you. We also email you the booking link.

Get started

What could your business be worth?

Free, confidential and about 3 minutes.


Before you book

What to prepare for your valuation call

You do not need to upload documents to start. For a richer conversation, it helps to have to hand:

  • Rough revenue and EBITDA for last year and this year (forecasts welcome but not required)
  • Whether you take a market salary
  • A sense of customer concentration
  • How the business would run if you stepped away for a few months
  • Your timing and reason for looking at value

What happens next: complete the questions, add your details, book a short call with one of our valuation experts, then decide whether to prepare further, explore a confidential sale process, or commission a formal written valuation.

This is not a formal or regulated valuation and is not financial, tax or legal advice. Need a written report? See our business valuations service. Exploring a sale? See sell-side advisory and pre-sale consulting.